Online Presence Review

Actionable Items

This is a numbered list of all the actionable items.

High Priority

  1. Speed is severely low for mobile (1.4) (7.2.1)
  2. . 222 duplicate and 183 multiple H1 tags (3.10.1)
  3. 58 missing H2 tags
  4. Outdated website (4.1)
  5. Improve social media engagement

Medium Priority

  1. Website URLs need more clarity and structure
  2. Only brand name keywords in anchor text (4.2.2)
  3. No email platform (8.1)
  4. Adwords campaigns are not clearly organized (10.1)
  5. 6 page resources couldn’t be loaded (7)
  6. Remove 404 errors (1.2)

Low Priority

  1. Improve keywords to include 2 and 3 word phrases (3.2.2)
  2. 14% of content is duplicate (3.2.3)
  3. 35 errors and warnings in your code (3.3)
  4. Schema markup isn’t being used effectively (3.4)
  5. 78 meta titles over the character limit (3.5.3)
  6. 20 pages have titles under the character limit (3.5.4)
  7. 56 pages with duplicate titles (3.5.2)
  8. 188 pages are missing meta descriptions (3.6)
  9. 25 pages with meta descriptions over 155 characters (3.6.3)
  10. 7 pages with meta descriptions under 70 characters (3.6.4)
  11. Files names are full of code and not descriptive (3.8.1)
  12. 19 images missing alt text (3.8.2)
  13. No valuable outbound links (3.9)

Executive Summary

Many key elements are in place to situate Sikh Research Institute in a position to start dominating, most notably the brand has the top spot for brand searches and the Google indexing is strong.

As demonstrated in the Research Analysis, the biggest competitor is SikhNet, and to beat them there are a few weak spots that we are recommending SikhRI focus on as a high priority to start seeing improvements.

On the SEO side, Sikh Research Institute already has a great link profile to rank in Google Search, so while we will keep building it, there are areas on the website that can be improved to boost the effectiveness of future initiatives:

  • Remove duplicate H1 tags
  • Remove multiple H1 tags
  • Create 58 missing H2 tags
  • Start including keywords on the website that aren’t branded and consist of 2 and 3 word phrases
  • Fix security issues

Another area of improvement to focus on is social media engagement. This is an area where competitors are somewhat ahead. There are several ways to improve this area:

  • Implement a consistent schedule for social media posting
  • Create unique content for each social media channel
  • Build a conversation with your audience

With combined efforts being focused on the two main areas of improving SEO and social media engagement, as well as optimizing other areas, we expect to start bridging the gap between Sikh Research Institute and the competition.

1. Accessibility

Here, we’ll describe how accurately Google can view your website. This will allow us to identify areas where we can immediately make your site more understandable to Google.

1.1 Robots File

The robots.txt file restricts search engines from accessing certain sections of your website such as your admin section or install files. This is usually used during development to ensure the site is not accessed until it’s ready.

Your robots.txt file should be located here: 605-346-2391

1.1 Robots File: Passed.
Your robots file is in place.

1.2 HTTP Status Codes

Constantly changing content and complicated linking relationships can lead to error codes - URLs that no longer exist where they once did. Too many of these can indicate a lack of organization which Google may frown upon. It’s always important to make sure content you know is there is actually being viewed correctly.

So let’s check to see if your site is returning any status error codes.

1.2 HTTP Status Codes: Failed.
Your website has two 404 errors.

1.3 XML Sitemap

The XML Sitemap is a roadmap for Google to understand where information on your site is located. This will help Google prioritize your content and index it correctly.
Your sitemap is located at 412-801-7653

1.3 XML Sitemap: Passed.
You have a sitemap.

1.4 Site Performance

If your site takes too long to load, search engines and users with limited patience will leave before seeing any of your content. Longer load times of even one second have been shown to make a significant difference in traffic and sales performance.

Page Speed Insights
This offers the perspective of desktop and mobile. The score out of 100 is a rating system built by Google. This insight tells you how the largest search engine views your site from a performance perspective.

Pingdom is another tool that examines page-speed and performance.

1.4 Site Performance: Failed.
Your mobile speed is very low and there is also room for improvement on your desktop speed.

1.5 Favicon

A favicon helps identify your site to users, improving your site’s overall accessibility and usability. It’s important for branding purposes and saving visitors time when browsing with multiple tabs open.

1.5 Favicon: Passed.
You have a favicon.

2. Indexability

This is referring to Google’s ability to understand and prioritize the content on your website.

2.1 Site Index

This lets us see how Google indexing the pages of your website in search.

2.1 Site Index: Passed.
Your important pages are shown first.

2.2 Brand Searches

It’s important to rank for brand related search terms because as customers learn about you, they begin to search for your company by name.

2.2 Brand Searches: Passed.
You have the top spot for your brand.

3. On-Page Ranking Factors

On-Page SEO factors are the elements that are specific to an individual page. Optimizing these elements boosts the performance power of a single page at a time, and when done in concert, increases the effectiveness of the site overall.

3.1 URLs

3.2 Content

3.2.1 Word Count
3.2.2 Keywords
3.2.3 Duplicate Content

3.3 HTML Markup

3.4 Schema Markup

3.5 Titles

3.5.1 Missing Titles
3.5.2 Duplicate Meta Title
3.5.3 Meta Title Over 65 Characters in Length

3.6 Meta Descriptions

3.7 Images

3.9 Headers

3.10 Call To Actions

4. Off-Page Ranking Factors

4.1 Trustworthiness

5. Form Experience

5.1 Form Fields

6. Social Media

6.1 Social Media Sharing

6.2 Social Connect

6.4 Google+

6.5 Twitter

6.6 Instagram

6.3 Facebook

6.3.1 Audience Analysis
6.3.2 Content Analysis

sadad asd as dasdas sadsad agga

6.7 YouTube

6.8 Pinterest

6.9 Blog

7. Mobile

7.2 Technical

8. Email Marketing

8.1 Email Platform

9. Tracking

9.1 Google Analytics

9.2 Sample Size

9.3 Conversions

9.5 Tracking Integration

10. Adwords